2020 | New Jersey

Our lighting design approach for the Angry Birds-themed minigolf attraction at the American Dream mall in New Jersey aimed to enhance immersion and brand recognition. Collaborating closely with the Rovio-Angry Birds team, our goal was to create a captivating atmosphere aligned with the Avian Academy storyline. Lighting played a pivotal role in highlighting themed elements and engaging visitors throughout the course, exploiting the site’s unique layout and interior drop for innovative solutions. Central overhead atrium lighting tracks allowed even illumination from a height while maintaining clear sky views. Every aspect of our design contributed to the ultimate Angry Birds experience, crafting enduring memories for guests in this immersive attraction that opened in late 2020.